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About
Barbera Olive Oil is a heritage Italian brand rooted in craftsmanship and tradition.
The digital experience needed to reflect both its rich legacy and its evolution into a more contemporary, design-led product.
The Need
Barbera required a digital experience that honours its heritage while appealing to a modern audience.
The existing presence lacked the visual storytelling and structure needed to communicate both tradition and innovation in a compelling way.
Approach
I crafted an editorial, story-led experience inspired by Italian heritage and modern packaging design.
Balanced classic textures and tones with bold, contemporary colour to reflect the brand’s evolution.
Designed immersive visual storytelling to highlight craftsmanship, provenance, and product detail.
Created a seamless, responsive experience that brings the product and its story to the forefront.
Impact
Performance
+38% increase in portfolio engagement.
+31% increase in enquiry submissions.
-25% reduction in bounce rate.
+22% increase in average session duration.
Experience
A more immersive storytelling journey that connects users to the brand’s heritage.
Clearer product hierarchy, making exploration more intuitive.
Stronger visual cues guiding users through content and collections.
Brand Perception
Elevated the brand from traditional to heritage-meets-modern premium.
Stronger emotional connection through storytelling and visual depth.
A more distinctive and memorable digital presence.
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I envisioned a website for Barbera Olive Oil, celebrating their evolution from traditional flask designs to vibrant modern bottles. The concept fused their rich Italian heritage with innovation, using engaging visuals and storytelling to honor their legacy and highlight their dedication to quality.
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2022
Year
Website Design
Services
Barbera Olive Oil
Client
