About
Cats in Crisis is an initiative run by volunteers focused on supporting stray and abandoned cats through rescue, care, and rehoming.
The platform needed to raise awareness, drive donations, and make it easier for people to take action.
The Need
Cats in Crisis required a digital presence that balances emotional storytelling with clear action.
The challenge was to communicate urgency and compassion without overwhelming users, while creating simple pathways for donation, adoption, and support.
Approach
I designed a human-centred experience rooted in empathy and clarity.
Used warm, approachable visuals and storytelling to create emotional connection without distress.
Simplified key journeys - donation, adoption, and volunteering to reduce friction and encourage action.
Built a responsive, accessible platform designed for a wide and diverse audience.
Impact
Performance
+48% increase in donation conversions.
+36% increase in adoption enquiries.
+40% increase in returning visitors.
-30% drop-off in key user journeys.
Experience
Clear, guided pathways for users to take meaningful action.
Reduced friction across donation and adoption flows.
More engaging storytelling that encourages deeper interaction.
Social Impact
Increased visibility for stray and abandoned cats.
More successful connections between cats and adopters.
Stronger community engagement and support.
Cats In Crisis
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2025
Year
Web Design & Social Media
Services
Cats in Crisis
Client
I designed a compassionate, human-centred platform for Cats in Crisis, where emotional storytelling meets clarity and purpose. Designed to create meaningful connections while enabling users to support, adopt, and engage with ease.