Bio

I’m an end-to-end Product Designer and design leader, with experience spanning Head of Design at Wildpixels and Senior/Lead roles across fintech and edtech. I focus on crafting meaningful, human-centred digital experiences, underpinned by a strong foundation in customer-centric and service-led thinking. I hold a BSc in Product Design and a Master’s in Service Design Innovation from the University of the Arts London.

 

I thrive in mission-driven environments where design creates real impact. I’ve worked internationally across the UK, Europe, Africa, Australia, and the Middle East, designing and launching products that enhance everyday experiences and deliver measurable results.

 

My work spans mobile banking, luxury travel, and edtech, from shaping banking journeys for leading UAE banks to improving learning tools across emerging markets. I’ve led end-to-end design across B2B and B2C, from research and strategy to high-impact prototypes and design systems.

 

I’m particularly passionate about integrating AI into design, using it to personalise experiences, uncover deeper insights, and optimise performance. 

 

At my core, I care about creating products that are not just functional, but thoughtful, beautiful, and truly impactful.​