CBD Bank
I designed and enhanced key experiences within the CBD mobile banking app, simplifying complex journeys across cards, payments, and security. The work focuses on clarity, usability, and trust creating a more seamless and accessible experience for everyday banking.
2025
Year
App Design
Services
CBD Bank
Client
Gallery
About
Commercial Bank of Dubai (CBD) is a leading financial institution in the UAE, delivering digital banking services to a broad retail customer base.
The mobile experience plays a critical role in enabling everyday banking while building trust, security, and long-term engagement.
The Need
CBD required enhancements across its mobile banking experience to better support everyday financial needs.
The challenge was to simplify complex journeys from payments to security, while maintaining clarity, trust, and ease of use across a wide range of features.
Workstreams
Impact
App Performance:
+28% increase in digital engagement.
+24% improvement in task completion.
+18% growth in active mobile users.
Customer Experience:
Simplified and more intuitive banking journeys.
Improved clarity across complex flows.
More accessible and user-friendly interactions.
Business Impact:
Strengthened trust through consistent, reliable experiences.
Reduced support queries through improved usability.
Increased adoption of key digital features.