FAB Bank
I led the design of key experiences within the FAB mobile app, simplifying complex financial journeys and introducing more intelligent, user-centred features. From payments to AI-driven insights, the work focuses on clarity, trust, and meaningful engagement at scale.
2024 / 25
Year
App Design
Services
FAB Bank
Client
Gallery
About
Designed and enhanced key areas of the FAB mobile banking experience, simplifying complex financial journeys into intuitive, user-centred interactions at scale.
The Need
To improve usability, clarity, and engagement across core banking journeys while introducing more intelligent, value-driven features.
The challenge was balancing complex financial functionality with simplicity, trust, and speed.
Workstreams
Impact
App Performance:
+33% increase in feature adoption.
+28% improvement in task success rates.
+20% increase in monthly active users.
Customer Experience:
Simpler, faster, and more intuitive financial journeys.
Reduced cognitive load across complex tasks.
More personalised and engaging interactions.
Business Impact:
Strengthened trust through clarity and consistency.
Elevated FAB’s positioning as a modern digital bank.
Delivered scalable solutions across a large, evolving product ecosystem.