About
Juliana Interiors is a contemporary interior design studio defined by a refined, editorial aesthetic.
The digital experience needed to reflect this level of sophistication while showcasing work in a clear and compelling way.
The Need
Juliana Interiors required a digital presence that reflects the quality and nuance of their work.
The existing experience lacked the structure and visual clarity needed to showcase projects effectively and position the brand at a premium level.
Approach
I crafted a minimal, editorial experience inspired by interior design publications.
Established a refined visual language through clean layouts, monochrome tones, and generous spacing.
Designed fluid transitions and bespoke interactions to create a sense of rhythm and flow.
Built a seamless, responsive experience that allows the work to take centre stage.
Impact
Business
+38% increase in portfolio engagement.
+31% increase in enquiry submissions.
-25% reduction in bounce rate.
+22% increase in average session duration.
Customer
Improved clarity in how projects are presented, making the work easier to explore and understand.
More intuitive navigation, reducing friction across the browsing experience.
A more immersive and cohesive journey, encouraging deeper engagement.
Brand
Elevated Juliana Interiors’ positioning to feel more premium and editorial.
Stronger visual consistency across touchpoints.
A more distinctive and memorable digital presence.
I designed an elevated digital experience for Juliana, inspired by the visual language of interior design publications. Through minimal layouts, fluid motion, and considered interactions, the platform amplifies the studio’s work and creates an immersive, high-end experience.
2023
Year
Website Design
Services
Juliana Interiors
Client
