Cabin Selection
A redesign of the cabin selection experience simplifying complex choices into clear, intuitive interactions that support confident decision-making.
2024
Year
Web Design
Services
HX Expeditions
Client
About
A redesign of the cabin selection experience, focused on simplifying a complex decision-making process.
The project improves how users explore, compare, and select cabins through clearer structure and more intuitive interactions.
The Need
To improve the cabin selection journey within a complex booking flow.
The existing experience made it difficult for users to understand cabin options, compare layouts, and confidently make a selection, leading to increased reliance on customer service.
The goal was to enable clearer self-serve journeys and reduce support enquiries.
Workstreams
Customer Insights:
Identified key friction points in understanding cabin layouts and comparison.
Deck Plan Simplification:
Reduced visual complexity to improve clarity of cabin positioning.
Cabin Comparison:
Enabled clearer comparison of layouts, features, and options.
Mobile Optimisation:
Adapted flows for seamless use across smaller screens.
Visual Hierarchy:
Refined layout and structure to guide decision-making.
Impact
Reduced customer support queries related to cabin selection by 70%.
Increased conversion within the booking funnel.
Reduced friction across a high-intent decision-making stage.
Improved confidence in cabin selection and reduced booking uncertainty.
Enhanced overall booking experience and customer satisfaction.