My Account
A redesigned account hub, giving users clearer control over bookings, preferences and personal details, with pre-trip forms completed seamlessly within the experience.
2023
Year
Web Design
Services
Hurtigruten
Client
About
A redesign of the account hub experience, focused on giving users clearer visibility and control over their bookings, preferences, and personal details.
The project simplifies account management into a more structured and intuitive experience.
The Need
To improve the account experience by making it easier for users to manage bookings, access key information, and update personal details.
The existing experience lacked clarity and structure, limiting visibility and increasing reliance on customer support.
Workstreams
Gathering user Insights:
Identified friction in accessing bookings, and key account information.
Information Architecture:
Consolidated content previously spread across the site into a single, cohesive hub, improving visibility and organisation of account features.
Booking Management:
Simplified access to trips, itineraries, and key booking details.
Self-Service:
Enabled users to manage trip details and actions without relying on customer support.
Responsive Design:
Ensured a seamless experience across desktop and mobile
Impact