University Admissions Portal
A redesign of the Australian University Admissions Portal focused on clarity and guidance, simplifying complex admissions journeys into structured, user-centred experiences.
2017 / 18
Year
Web & Service Design
Services
UAC
Client
About
A redesign of the University Admissions Centre (UAC) website, a platform supporting students through complex application journeys.
The project focuses on simplifying information, improving clarity, and guiding users through high-stakes decisions.
The Need
To simplify a complex and often overwhelming admissions process.
The existing experience lacked clear structure, making it difficult for users to navigate information, understand pathways, and complete applications with confidence.
Workstreams
Information Architecture:
Restructured content to create a clearer, more intuitive hierarchy, helping users quickly find relevant information across courses, pathways, and application steps.
Application Journey Design:
Redesigned key application flows to guide users step-by-step, reducing confusion and improving completion confidence.
Content & Clarity:
Simplified language and content presentation to make complex processes easier to understand, especially for first-time applicants.
User Research & Mapping:
Mapped user journeys and behaviours to identify pain points and opportunities for improvement across the experience.
Visual & Interaction Design:
Introduced a cleaner, more structured UI with consistent components, improving readability and overall usability.
Impact
Business Performance:
+26% increase in completed applications, driving higher submission volumes.
-32% reduction in support enquiries related to applications, lowering operational costs.
Improved flow of applications through the system, reducing delays.
Reduced drop-offs across key stages, improving overall funnel efficiency.
Strengthened UAC’s positioning as a clear, user-focused digital service.
Customer Experience:
Clear, guided journeys from exploration to application.
Reduced complexity across admissions through thoughtful structure and flow.
Intuitive navigation, supporting faster and more confident decisions.
Empowering students with clarity at every step.
Minimising reliance on support through seamless self-serve experiences.